Tuesday, 29 December 2020

A/B Testing

 About the Tutorial

A/B Testing is one of the best way to compare two or more versions of an application or a

web page. It enables you to determine which one of them performs better and can

generate better conversion rates. It is one of the easiest ways to analyze an application

or a web page to create a new version that is more effective.

This is a brief tutorial that covers the fundamentals of A/B Testing with suitable examples

to illustrate how you can put it into practice.


This tutorial has been designed to suit the requirements of all those professionals who are

working in the software testing domain. It provides sufficient insight into the concepts of

A/B Testing and how you can apply it to perform data analysis and maximize the

conversion ratio of any website.


We assume that the readers of this tutorial have basic knowledge of HTML and some

experience of handling a website. In addition, it is going to help if the readers have an

elementary knowledge of Data Analysis and Conversion ratio of websites and mobile


Copyright and Disclaimer

 Copyright 2016 by Tutorials Point (I) Pvt. Ltd.

All the content and graphics published in this e-book are the property of Tutorials Point (I)

Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute or republish

any contents or a part of contents of this e-book in any manner without written consent

of the publisher.

We strive to update the contents of our website and tutorials as timely and as precisely as

possible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt.

Ltd. provides no guarantee regarding the accuracy, timeliness or completeness of our

website or its contents including this tutorial. If you discover any errors on our website or

in this tutorial


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